top of page
Search
CEOs-Don't Become a Sales Hostage!
I recently met with a CEO of a b2b SaaS firm with sub-1 million in revenues. The firm has had early success with a few large brand names....

Steve Johnson
Jan 18, 20232 min read
Capturing and Consuming Attention
A missed quota, a driver cutting us off on the freeway and a poorly designed website interface all rise to the top of our attention stack...

Steve Johnson
Feb 17, 20211 min read


Stop Losing Deals!
Icebergs are hulking, majestic, and if you’re unlucky they’ll sink your ship. The dangerous part of the iceberg is not the tip sticking...

Steve Johnson
Oct 20, 20202 min read
bottom of page