The problem is that CEO's and their teams lack a simple, clear resource to identify the key issues getting in the way of sales, how to solve them and the resources to do it.

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The Solution is to clearly identify the root cause or causes of sales issues, clarify the outcomes you want from your company and teams, and make a plan to do it.

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Use this step-by-step checklist as your first step to attracting more customers, wining more deals and getting control of revenue.