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Fractional VP Sales
Dieter Rams ( https://en.wikipedia.org/wiki/Dieter_Rams ) belief in "Less, but better" design created products that "just worked" and influenced design that has changed the world through his work at B
Keep things simple. Don't over-think. Don't over-complicate. Step 1 - Start exactly where you're at. Step 2 - Do the next thing.