When it comes to revenue, a B2B CEO really only needs to answer two questions to themselves, their board and their stakeholders: 1-How much are we going to sell, and by when? 2-How are we going to sell more? If you can’t answer these two questions with confidence, the most common instinct I see is to push harder on the sales team. Sometimes this is the right move but about ~40% of the time it isn’t. At the wrong time, pushing harder on the sales team can waste a quarter or mo