In This Issue 1) New Stuff 2) The Concept: Right Message, Right Person, Right Time: 2 of 3 2.1) Start Doing This 2.2) Stop Doing This 3) Resources & Your Questions 4) Parting Thought 1) New Stuff I just created a Step-by-Step CEO Sales Checklist to provide CEOs a simple, clear resource to identify the key issues that are getting in the way of sales and help them resolve them. If you or someone you know could use a guide to get to the root cause of their sales issues and w

1) Lesson Learned I just made the rookie newsletter error. I wrote about 40% of this section with the Wix newsletter editor, made a mistake and hit the un-do button which “un-did” everything I’d written. The un-un-do button was no help getting it back. Nothing is saved until one exits out of the text frame. This means you probably got a better rewrite! Takeaway #1: Don’t be like me. Save often. Takeaway #2: Be like me. Now I write drafts in Google Docs. They save

1) The Concept: Clarity Crushes "Capabilities" Capabilities are defined as features. Features are the things our solution, product or service does. Clarity in messaging makes clear to your prospect or customers the advantage to them for choosing your solution, product or service. Messages about your capabilities explains what your solution, product or service does but places the burden on your client to work out why it's in their best interests to choose you. Talking