Steve JohnsonJan 18, 20232 minCEOs-Don't Become a Sales Hostage!I recently met with a CEO of a b2b SaaS firm with sub-1 million in revenues. The firm has had early success with a few large brand names....
Steve JohnsonFeb 17, 20211 minCapturing and Consuming AttentionA missed quota, a driver cutting us off on the freeway and a poorly designed website interface all rise to the top of our attention stack...
Steve JohnsonOct 20, 20202 minStop Losing Deals!Icebergs are hulking, majestic, and if you’re unlucky they’ll sink your ship. The dangerous part of the iceberg is not the tip sticking...